Ads shot at home using smartphones are quickly becoming the new normal. Eva Longoria shot an ad for L'Oréal herself at home, using a pair of iPhones. “With salons closed during lockdowns,
demand for home hair-color treatments spiked, and L'Oréal—working with McCann in Paris and New York—sought to leverage that trend for its Excellence Crème line, even with
commercial production at a standstill,” per
Muse by Clio. “So, they asked longtime brand spokesperson Longoria to serve as auteur, and she delivered a perky, self-aware and wholly
relatable experience."
Read the whole story at Muse by Clio »
