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Data Supports Shift To Comfortable Clothes During Pandemic

Maybe your coworker really isn’t wearing actual pants — or even a bra —on that Zoom call. “New data supports the claims that have already been memorialized both in memes on social media and the butt of many coronavirus jokes,” per USA Today. “According to Adobe Analytics, April was a record month for apparel, with prices decreasing 12% from March. The cuts helped apparel gain a 34% increase in sales. But consumers shifted their apparel purchases toward comfortable home clothes. Adobe found pants sales dropped 13%, bras 12% and jackets 33% while online pajama sales increased a whopping 143%.”

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