Younger Consumers More Likely To Say Advertising Is Relevant

Younger consumers are more likely than older groups to say they see relevant advertising, likely a reflection of marketers' efforts to appeal to people when they're still forming opinions about brands and are more experimental. Almost half of people ages 18-24 said all or most of the advertising they ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications