Iván Markman, Chief Business Officer at Verizon Media, stated: “As pioneers of the Internet, Verizon Media has decades of experience in combating advertising fraud for our customers, and we’re vigorously committed to the continuation of these efforts. The Verizon Media DSP puts transparency front and center, giving our clients the confidence to know how their dollars are being spent and that their campaigns are being properly delivered.”
Certification signifies that Verizon Media has met the requirements to protect advertisers, publishers, partners and consumers against digital ad fraud.
Some of the ways Verizon Media is protecting partners include proprietary fraud protection via machine learning-powered traffic protection solution TalonPro; a team dedicated to a thorough auditing process to ensure supply verification; and third-party partnerships.
“We launched the TAG Certified Against Fraud program to raise the bar and bring accountability to the digital ad ecosystem,” stated Mike Zaneis, CEO of TAG. “While fraud is an evolving challenge, advertisers should have more peace of mind when they use TAG Certified vendors.The TAG certification launched in 2016, with a recent study finding that reduced the level of fraud by more than 88% when compared to the industry average.