Burger King Stages 'Whopper Dance,' Chipotle To Debut Order Bot

For a limited time, you can get a Whopper for just $1—but you have to dance for it.

That’s the gist of Burger King’s Whopper Dance Challenge partnership with short-form video platform TikTok.

Meanwhile, Chipotle will expand its digital ordering capabilities with the introduction next week of Pepper—a bot that people can interact with on Facebook Messenger and Chipotle’s page on the Facebook app.

Working with the MullenLowe and Horizon Media, Burger King has listed social media personalities Loren Gray, Avani and Nathan Davis Jr. to post “tutorial” videos on their personal TikTok pages. The three demonstrate moves representing Whopper sandwich combinations that people can incorporate into their custom dance order.



To receive the $1 Whopper sandwich on the Burger King app, users need to follow the QSR brand on TikTok and post their dance video on TikTok using a specialized Burger King soundtrack and #WhopperDance.

Participants will receive a direct message on TikTok from Burger King with a unique code to be used on the app. Orders can be picked up in-restaurant, or by delivery with a $10 minimum per order.

“The Burger King North America team is constantly pushing into new territories, and Whopper Dance on TikTok is one of these ideas,” Jorge Luiz R. Oliveira, Burger King’s director of media and social channels, said in a statement.

In other QSR news, on Monday, Chipotle will activate Pepper, which the chain calls its Concierge Bot. Customers can order by selecting Message Us on Facebook Messenger online or via the Chipotle page on the Facebook app. 

Pepper will ask for customers' locations to find the closest Chipotle restaurant and then guide them through the ordering process. Customers also have the option to use natural language to describe their order to Pepper. 

“We're always working to enhance and optimize our digital capabilities and provide guests with a seamless ordering experience," Chipotle chief technology officer Curt Garner said in a statement.

Starting today, Chipotle will enable website and app users to round up their bill to the next highest dollar amount to donate to organizations advocating against such issues as systemic racism and inequality, beginning with the National Urban League.

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