Steve Ellwanger

Articles by Steve All articles by Steve

• Discretionary, Non-Food Household Purchases Fueling Costco's Growth in Marketing Daily on 09/29/2020
  

  Consumers rare edirecting spending from travel and dining out to items like lawn and garden supplies, cookware and housewares.

• Restaurateurs Seek Federal Aid, Probe Of Third-Party Deliverers in Marketing Daily - Top of the News on 09/29/2020
  

  Chairman of the National Restaurant Association, along with restaurateurs, testified to a House subcommittee about need for another funding round.

• Enthuse Foundation: Calling All Female CPG Entrepreneurs in CPG FYI on 09/25/2020
  

  Winners of the second annual pitch competition will be awarded prizes that include cash and free marketing services.

• At-Home Dining Helps Raise Household Penetration For General Mills in Marketing Daily - Top of the News on 09/25/2020
  

  The biggest household penetration gain has come in desserts, with a 4.5% increase in the 52 weeks ended Aug. 8.

• Uncle Ben Will Join Aunt Jemima In Brand Retirement in Marketing Daily on 09/23/2020
  

  The replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021.

• Impossible Foods Teams With Black Leaders To Promote Voter Registration in Marketing Daily on 09/22/2020
  

  Zoom To The Polls is a series of six online events featuring Black artists, entrepreneurs and community organizations.

• White Castle, Burger King Double Down On Digital Tech in Marketing Daily - Top of the News on 09/22/2020
  

  The White Castle chain is among the latest to harness AI, in a drive-through system that recognizes license plates,

• Rising At-Home Coffee Consumption Impacts Brands in CPG FYI on 09/18/2020
  

  New trends in the coffee marketplace range from Gen Z's fondness for RTD versions, to sales decreases for iconic mid-tier brands.

• Halloween Shaping Up As Mixed Bag For Brands, Consumers in Marketing Daily - Top of the News on 09/18/2020
  

  Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently improving."

• Kroger: Digital Orders Soar, Foot Traffic Rebounds in Marketing Daily on 09/16/2020
  

  Contactless store pickup and delivery was available to 98% of the grocery retailer's customers.

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.