Steve Ellwanger

Articles by Steve All articles by Steve

• Chili's Promotes On-Premises Dining With 'Out To 'ITA!' Campaign in Marketing Daily on 02/18/2020
  

  Spot introduces the concept of "ITA" (pronounced EAT-ah) by showcasing the sounds of sizzling food, drinks being mixed and families having loud fun.

• Kraft Heinz Will Raise Media Spend 30%, Cut Half Of Agency Roster in Marketing Daily on 02/17/2020
  

  U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew.

• Consumer Brands' No. 1 Challenge? Complying With State Regulations in CPG FYI on 02/14/2020
  

  Dealing with the "patchwork of state regulations becomes cost-prohibitive," says Consumer Brands Association's Katie Denis.

• Top Ramen Bonds With 'Lazy Egg' Gudetama In Nissin/Sanrio Partnership in Marketing Daily on 02/13/2020
  

  The image of Gudetama on packages of Nissin's Top Ramen products is a nod to the common practice of combining ramen and eggs in a meal.

• General Mills Wades Into Slowly Rising Tide Of Seafood Substitutes in Marketing Daily on 02/12/2020
  

  Good Catch plant-based tuna substitute launched a year ago this month in Whole Foods Market and Thrive Market.

• Still A Long Haul To Longevity For Restaurant Delivery Services in Marketing Daily on 02/11/2020
  

  For restaurant delivery providers, long-anticipated, major consolidation always seems just around the corner.

• Ferrero Aligns With Entertainment Personalities For New Tic Tac, Kinder Campaigns in Marketing Daily on 02/10/2020
  

  Two-time Grammy-nominated DJ/producer Steve Aoki directs and stars in Tic Tac's launch campaign for X-Freeze, 50% larger than the brand's standard size.

• 'People Love To Share' Insights Via Mobile-Messaging: Reach3's Kleinschmit in CPG FYI on 02/07/2020
  

  The founder and CEO of mobile messaging consultancy Reach3 says it's more effective to glean research insights from people via messaging platforms than email.

• How Blockchain Fueled Avocados From Mexico's Super Bowl Campaign in Marketing Daily on 02/06/2020
  

  Avocados From Mexico incorporated blockchain technology across its digital advertising assets, rewarding consumer engagement with "digital avocados."

• New Applegate Brand Platform Encourages 'Conscientious Carnivores' in Marketing Daily on 02/05/2020
  

  Applegate 's new initiative, "Go Applegatarian," is meant to showcase the company's heritage of animal- and environment-friendly practices.

Comments by Steve All comments by Steve

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

• Viagra In An Age Of Sarcasm by Barbara Lippert (Mad Blog on 07/30/2014)
  

  Fun indeed that a potential side effect (four-hour erection) becomes a main selling point for the product. But side effect warnings in ads have become nearly comical: "Don't use this product if you walk on two legs, breathe through your nose, have more than nine toes, shower in an upright position..."

• Counting Counts: Six Reasons Everyone Must Read Erwin Ephron's Book 'Media Planning' by Dave Morgan (Online Spin on 01/02/2014)
  

  I believe all archival content from IM became the property of MediaWeek back in 1997, when "online" consisted of AOL. It might exist somewhere on a floppy disc that no one can decipher now...

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.