Steve Ellwanger

Articles by Steve All articles by Steve

• Study: Podcasts Deliver Food-To-Go Audiences in Marketing Daily - Top of the News on 01/17/2022
  

  As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.

• Oatly: 'Weird' Packaging, Ads Driven By Creative Obsession in CPG FYI on 01/14/2022
  

  Unlike many CPG brands, Oatly is enamored with the "tangibility" of OOH, and "the awe of looking up and seeing a big-ass billboard."

• One Bar Asks: Why Eat 'Chalky' Protein Bars? in Marketing Daily on 01/13/2022
  

  What not-to-do: Spot shows two gym rats chomping down on their protein bars, immediately met with a chalky blast that covers their faces.

• Vegan Brand Violife: 'Change Your Cheese' -- And The Planet in Marketing Daily on 01/12/2022
  

  Spot from the Newton agency -- shot in a bar, home and movie theater -- offers up a full menu of cheeky dairy cheese alternatives.

• Dutch Bros Brews Loyalty, Pushes Eastward From Oregon Roots in Marketing Daily on 01/11/2022
  

  Founded in 1992 by two brothers selling expresso from a pushcart, Dutch Bros raised $556 million last September in an IPO.

• 'The Regulars': Applebee's Spotlights Everyday Patrons in Marketing Daily - Top of the News on 01/11/2022
  

  It's the chain's first ad campaign in which everyday diners -- as opposed to menu items or special deals -- are front and center.

• CBD Marketer NatuEra Debuts In-Store Informational, Sales Kiosks in CPG FYI on 01/07/2022
  

  If there's a CPG category that can surely benefit from in-store consumer education, it's CBD.

• Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate in Marketing Daily on 01/06/2022
  

  Daisy Brand aims to change consumption stats favoring yogurt with new single-serve tubs of cottage cheese paired with fruit.

• KFC Will Go National With Limited-Offering, Plant-Based Fried Chicken in Marketing Daily - Top of the News on 01/06/2022
  

  KFC says it has the same "texture of whole muscle chicken so that it pulls apart like KFC's traditional fried chicken breast, with KFC's signature breading."

• Resolve, Lindt, Cheetos, Ran Most-Liked 2021 TV Ads in Marketing Daily - Top of the News on 01/04/2022
  

  Commercials for Popeyes, Pizza Hut and Domino's were tops in QSR likeability scores, according to a report from iSpot.tv.

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

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