Steve Ellwanger

Articles by Steve All articles by Steve

• Ahead Of FDA, California Sets New Guidelines For Hemp CBD in CPG FYI on 10/15/2021
  

  Bill mandates strict labeling of CBD products to ensure they contain no more than 0.3% of the psychoactive substance THC.

• Vita Coco Eyes Midwest Expansion, On-The-Go Consumers In IPO Filing in Marketing Daily on 10/14/2021
  

  Company says it's "especially focused on gyms, travel, office delivery, vending, healthcare, education segments and casual dining opportunities."

• DoorDash Adds In-App, Self-Serve Search Ads For Restaurants in Marketing Daily - Top of the News on 10/13/2021
  

  "Merchants pay only for orders placed via their ad and not for ad clicks or impressions," a DoorDash rep tells Marketing Daily.

• Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces in Marketing Daily on 10/12/2021
  

  Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit."

• Energy Drinks Update: Red Bull, Monster Still Lead, C4 Partners With Starburst Candies in CPG FYI on 10/08/2021
  

  Not even beverage giants Coke or Pepsi have been able to make the slightest dent in Red Bull's or Monster's early mover encampment.

• Organic Voices Takes Long-Form Video To The Extreme: 6 Hours in Marketing Daily on 10/07/2021
  

  That's one of three videos in which actors discuss more than 700 chemicals prohibited as ingredients in organic food, farming and textiles.

• Food52 Partners With Tillamook County Creamery For Farmer Assistance in Marketing Daily on 10/06/2021
  

  Tillamook-which markets dairy products-is promoting its All For Farmers initiative across a variety of media platforms.

• Canada's Very Good Food To Test U.S. Home Delivery Of Plant-Based Meat in Marketing Daily on 10/05/2021
  

  Offering home delivery is a key expansion of Very Good Food's ecommerce initiatives in the United States.

• Awaiting Vaping Verdict, Altria Faces Challenge To iQos Tobacco Devices in Marketing Daily - Top of the News on 10/05/2021
  

  Internat'l Trade Commish said iQos infringed upon two patents owned by British American Tobacco's Reynolds American Inc. subsidiary.

• Amid Headwinds, General Mills Leverages 'Connected Commerce' in CPG FYI on 10/01/2021
  

  The brand defines "connected commerce" as a way to "build brands across both physical and digital worlds."

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

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