Steve Ellwanger

Articles by Steve All articles by Steve

• With Olympics Postponed, Almond Board Of California Flips To Twitch in CPG FYI on 05/22/2020
  

  For the Almond Board of California, upsurge in users (22.7 million peak daily) for gaming service Twitch was good timing.

• Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat' in Marketing Daily on 05/21/2020
  

  GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels on Instagram and Facebook.

• First Power Crunch Campaign: 'This Is Not A Candy Bar' in Marketing Daily on 05/20/2020
  

  In the 30-second commercial, the words "This is where protein meets delicious" play a major role.

• Chips Ahoy, Sour Patch Kids Staging Virtual Prom Night in Marketing Daily on 05/19/2020
  

  1,000 sweepstakes winners will be able to interact with DJ/producer Steve Aoki during the live-streamed party this weekend.

• Wendy's Breakfast Launch Starts Strong, Lifts Morning Biz in Marketing Daily on 05/18/2020
  

  "It's clear that Wendy's new breakfast menu is driving traffic and intrigue, even during a time of uncertainty," according to analyst.

• Seed + Mill Artisanal Foods Tries Virtual Branding Exercise in CPG FYI on 05/15/2020
  

  Dozens of marketing experts-along with vetted consumers-were invited to participate.

• Ice Breakers Says 'Mint Before You Mask', M&M's Solicits Artwork For TV Spot in Marketing Daily on 05/14/2020
  

  "How about a mint before you mask? Because mask breath, it's real," says latest Ice Breakers spot.

• BJ's Wholesale Club Campaign Depicts Chaos Of Family Meals in Marketing Daily on 05/13/2020
  

  New "What's For Dinner?" campaign visualizes the comfort aspects of eating, along with the accompanying kitchen chaos.

• Popsicle's 'Virtual Recess' On Instagram Live Offers Breaks From Distance Learning in Marketing Daily on 05/12/2020
  

  Company helped develop 20-minute creative tutorials and activities for kids aged 6-12.

• Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute in Marketing Daily on 05/11/2020
  

  The director "was able to film this to ensure there was no contact with anyone else outside his family," according to Silk exec.

Comments by Steve All comments by Steve

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

• Viagra In An Age Of Sarcasm by Barbara Lippert (Mad Blog on 07/30/2014)
  

  Fun indeed that a potential side effect (four-hour erection) becomes a main selling point for the product. But side effect warnings in ads have become nearly comical: "Don't use this product if you walk on two legs, breathe through your nose, have more than nine toes, shower in an upright position..."

• Counting Counts: Six Reasons Everyone Must Read Erwin Ephron's Book 'Media Planning' by Dave Morgan (Online Spin on 01/02/2014)
  

  I believe all archival content from IM became the property of MediaWeek back in 1997, when "online" consisted of AOL. It might exist somewhere on a floppy disc that no one can decipher now...

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.