Steve Ellwanger

Articles by Steve All articles by Steve

• Nathan's Famous' Wings Of New York Partners With Ghost Kitchen Brands in Marketing Daily on 04/20/2021
  

  Nathan's will have 60 Wings Of New York locations in the United States and 40 in Canada by the end of 2021.

• Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed in Marketing Daily - Top of the News on 04/20/2021
  

  Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200.

• Federally Legal Marijuana: All About The Beltway -- And The Benjamins in CPG FYI on 04/16/2021
  

  If you think things can't get any more blurry in the legal marijuana space, it's high time for a recap.

• PepsiCo Brings Apple Soda To New York, Mango To Reality TV in Marketing Daily on 04/15/2021
  

  Pepsico's partnering on "Match Me If You Can" promotes launch of Pepsi Mango, brand's first permanent flavor introduction in five years.

• Altria, Juul Face RICO Claim, FTC Complaint in Marketing Daily - Top of the News on 04/15/2021
  

  The FTC alleges that Altria and Juul eliminated competition in the e-cigarette space in violation of antitrust laws.

• Silk Teams With Daft Punk To 'Demystify' Plant-Based Products in Marketing Daily on 04/14/2021
  

  The first commercial, called "What Is Almondmilk" from the Lightning Orchard agency, opens with an aerial view of an almond orchard.

• MakeSpace Ads Bring The Funny: 'We Won't Take Your Farm Animals' in Marketing Daily - Top of the News on 04/13/2021
  

  MakeSpace doubles down on its humorous attempts to be top-of-mind in the storage business.

• Jimmy Bars: From Corporate Foodservice To 7 Countries in CPG FYI on 04/09/2021
  

  Brand earned its distribution one channel at a time, with convenience stores a favorite because they're "actually looking for innovation."

• Tillamook Encourages Cream Cheese Breakups, Suggests 'Eligibles' in Marketing Daily on 04/08/2021
  

  Brand wants to switch up the "64% of cream cheese consumers [who] keep on going back to one brand in particular," says VP marketing.

• Naked Juice: 'Strip Away' Daily Hassles With A Smoothie in Marketing Daily on 04/07/2021
  

  "Office" depicts a stressed office worker who manually "strips away" his desk and office wall before being transported to a bucolic countryside.

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

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