Steve Ellwanger

Articles by Steve All articles by Steve

• D2C Wine Volume Declines As Prices Inch Higher in Marketing Daily on 08/12/2022
  

  The overall drop in volume for all sizes of wineries is reflective of a return to in-person and carryout purchases.

• Psychedelics: A Long, Strange Trip Is Getting Shorter in CPG FYI on 08/12/2022
  

  Psychedelics like "magic mushrooms" are enroute toward being decriminalized and used to treat conditions like depression.

• In Walkup To 30th Anniversary, Lagunitas Unleashes Dog Image Across Its Portfolio in Marketing Daily on 08/11/2022
  

  The dog will take on different looks depending on the product: half submerged in water and wearing sunglasses, or a Roman emperor.

• Kraft Heinz Leverages AI Tech For Ketchup, 'Freak Flags' For Mayo in Marketing Daily on 08/11/2022
  

  The company just turned to artificial intelligence for more validation that Heinz is synonymous with ketchup.

• Charlotte's Web Seeks To Rein In CBD Promotions, Upgrade Ecommerce Experience in Marketing Daily on 08/10/2022
  

  CBD prices have begun to stabilize following steep declines that began in 2019.

• NYC Skincare Brand Sues Kardashian West In Trademark Dispute in Marketing Daily on 08/10/2022
  

  The complaint says Brooklyn-based Beauty Concepts has used the SKKN+ trademark since the company launched in 2018.

• Monster Will Debut 'The Beast Unleashed' Malt Beverage By Year's End in Marketing Daily on 08/09/2022
  

  Containing 6% alcohol by volume, product will launch in the fourth quarter with a goal of being national by the end of 2023.

• Wrigley Wins Trademark Dispute With Cannabis Retailer Over 'Skittles,' 'Cannaburst' Products in Marketing Daily on 08/09/2022
  

  Judgment against seller of Medicated Skittles shows "Parody is NOT a defense to trademark infringement in this type of commercial context," writes lawyer.

• Velvet Taco Adds 'Backdoor Secret Menu' To Its Loyalty Program in Marketing Daily on 08/08/2022
  

  Nontraditional discounts encourage diners to order directly instead of using third-party services.

• Having Trimmed SKUs, Molson Coors Sees Beer, Seltzer Growth in Marketing Daily on 08/08/2022
  

  "Real fruit that left the farm and has seen too much to ever go back" is description for Simply Spiked Lemonade.

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

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