Steve Ellwanger

Articles by Steve All articles by Steve

• Ever-Evolving Milk Category Feeling Its Oats in CPG FYI on 07/30/2021
  

  "Oat has become the new darling for plant-based milk substitutes," Innova Market Insights said in a report this month.

• Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies in Marketing Daily on 07/29/2021
  

  Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut of a CBD-infused sparkling water called Quatreau.

• McDonald's Leverages Digital, Loyalty Rewards As Sales Rise in Marketing Daily - Top of the News on 07/29/2021
  

  Q2 U.S. comparable-unit sales growth of 25.9% credited to menu price increases, new crispy chicken sandwiches, and meal tied to pop group BTS.

• Coca-Cola Doubles Marketing Spend As Channels Rise Above COVID in Marketing Daily - Top of the News on 07/27/2021
  

  Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm Cowen.

• Happy Egg Co. Cracks Open Category With Digital Egg Hunt in CPG FYI on 07/23/2021
  

  Packaging QSR codes aim to give egg buyers "a whole world spilled out onto [their] kitchen island," says company's VP marketing and innovation.

• Nabisco Olympics Spots Champion Togetherness, Diversity in Marketing Daily on 07/21/2021
  

  Scheduled to air during the opening ceremonies on Friday, "Fiercely Together" features local athletes united by their love of Oreo cookies.

• Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' Image in Marketing Daily on 07/20/2021
  

  Suit alleges Cohen would never promote marijuana because he has never used it and "does not believe it is a healthy choice."

• PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer Trends in CPG FYI on 07/16/2021
  

  PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing.

• McCain Foods' Anthem For Restaurant Workers: 'Let's Fry' in Marketing Daily on 07/15/2021
  

  "We leveraged a simple insight that back-of-the-house restaurant workers use music to move them through their workday," says Smiths Agency founder.

• Little Caesars Tests Plant-Based 'Planteroni' Topping in Marketing Daily on 07/14/2021
  

  Little Caesars is introducing plant-based pepperoni this week as a pizza topping at hundreds of locations in seven markets including Detroit, NY, LA and SF.

Comments by Steve All comments by Steve

• Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism by Anna Phillips (Publishers Daily on 09/22/2020)
  

  Excellent Anna. I admire your courage in going public.

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  It's been a pleasure working on the same team Thom. Our journalism careers have intersected twice so who knows what the future will bring.

• Obit: MRI Co-Founder Alain Tessier, Dead At 85 by Joe Mandese (MediaDailyNews on 09/04/2018)
  

  Alain essentially helped me go into business when MRI became one of my first clients in 1997. I am blessed to still represent GfK MRI but Alain was one of a kind and he will be dearly missed. Such a class act.

• Star-Spangled Speaking: Sarah Palin, Unplugged by Barbara Lippert (Mad Blog on 01/21/2016)
  

  Romans got bread and circuses to distract them. Don't know about the bread but we sure do get circuses.

• FTC Says Native Ads Must Carry Clear Disclosures by Wendy Davis (Daily Online Examiner on 12/22/2015)
  

  Okay, this might be overly simplistic, but if we just went back and called all of them "advertorials" wouldn't the world be safe again? Publishers get revenue, consumers aren't fooled.  Life would proceed as before. 

• What A Great Time To Remind You That Football is Stupid by George Simpson (Online Media Daily on 01/30/2015)
  

  I think you nailed the issue with the "controlled" gladiator. Because there are rules to football, its violent nature--people continually and purposely crashing into each other, and doing so voluntarily--and its attendant consequences can be overlooked in the spirit of the game. If all high school kids were forced to play football and endure the intense physicality, you might have more people in your end zone with this column.

• What Happened in Vegas? by Stan Mack (Real MAD on 01/19/2015)
  

  Wearable drones...

• Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD by Joe Mandese (MediaDailyNews on 12/03/2014)
  

  Can't say enough good things about Stuart. Class act, great guy.

• Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware? by Barbara Lippert (Mad Blog on 11/20/2014)
  

  Barb: Thanks for this review. I will check out the interview with SJP. Watched the first few of Seinfeld's Coffee videos and didn't go back because Jerry would often cackle ceaselessly about things that were not remotely funny. Wonder if I'm the only one who thought that.

• The Few, The Proud, The Uber by Barbara Lippert (Mad Blog on 08/28/2014)
  

  Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen... http://www.bostonglobe.com/metro/2013/03/30/spotlight/9eVWW7Y6RaOIqII62n2XlI/story.html

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