Alain Tessier, who along with the late Timothy Joyce, co-founded essential media research and planning service Mediamark Research Inc., died Sunday. He was 85.
Tessier began his career in media in the production department of the Chicago Tribune and moved into research working for several syndicated research firms before meeting Joyce at Target Group Index, prior to its merger with Simmons.
In 1979 they co-founded New York-based Magazine Research Inc. (renamed Mediamark Research Inc. [MRI] in 1981, which eventually became the gold standard in the U.S. for media planning and magazine buying.
Through a series of mergers and acquisitions, MRI ultimately became a core asset of global marketing and media research firm GfK.
“Alain Tessier was a bear of a man in stature, but a real gentle soul and a gentleman,” recalls ad industry and media research veteran Gabe Samuels, who was hired by Tessier at MRI and remained a close friend.