January 25, 2023
WFA: Clients Could Do A Better Job On Performance Reviews -- For Themselves And Their Agencies
- by Joe Mandese @mp_joemandese, June 22, 2020
In a rare self-reflecting study about their own members ability to communicate with and effectively manage their agencies, the World Federation of Advertisers found agencies generally perceive they have less frequent interaction with clients related to providing them feedback on their performance. And when it comes to asking their agencies …
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