Discover Boating Promotes Boating, Fishing In New Campaign

Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a new campaign. 

The “Get On Board” creative, developed with Colle McVoy, mixes existing footage with purchased stock footage to illustrate the joys of fishing. Viewers are encouraged to visit

The campaign will be supported by online advertising, social media and public relations.

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