DPAA Forms Diversity Board To Boost Representation In OOH Media

The Digital Place-Based Advertising Association (DPAA) has created a Diversity & Inclusion Advisory Board to develop programs and recommendation to help out-of-home companies boost minority representation at all executive levels.

The move comes as many in the advertising and media industry are gearing up to address diversity, representation and racial injustice.

"As an industry, we can always do more,” stated DPAA President-CEO Barry Frey, adding, that the board will focus on steps the out-of-home media industry can take, including things like “internship programs, workshops, education, development of guidelines,” etc.

The board’s members include:

  • Jose Avalos, vice president of IOT and general manager of visual retail at Intel and a member of DPAA’s board of directors.

  • John Harmon, IOM Founder, President & CEO of the African American New Jersey Chamber of Commerce.

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    Kevin Johnson, CEO of Mediacom Canada.

  • Monique Nelson, Chair and CEO of multicultural agency UWG.

  • Naren Patel, founder of U.K.-based MediaForAll.

  • Anush Prabhu, Chief Strategy Officer of Mediacom U.S.

  • Heawon Yoo, senior vice president-marketing at Lightbox OOH Video Network.

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