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TikTok Bows 'TikTok For Business'

TikTok just launched “TikTok For Business,” which will now serve as the home for all its current and future marketing solutions for brands, TechCrunch reports. “At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app,” it writes. “Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects.”

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