Big 3 Media Holding Cos Got A Little Less Big In 2019, Billings Slid 4%

Last year wasn't a good one for the Big 3 agency holding companies media services divisions in terms of U.S. billings growth. Their combined billings fell nearly 4% to $55.1 billion, according to final tallies released today by Comvergence.

Most of the erosion came from Omnicom Media Group's 10.6% slide, …

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