Verizon Media DSP Intros Attribution For TV Tune-Ins

Verizon Media’s DSP users can now quantify viewers’ television tune-ins in response to digital ad campaigns.

Broadcasters, networks and media companies on the platform can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond, according to Verizon Media.

The new capability employs automatic content recognition (ACR) TV viewing data from Vizio subsidiary Inscape.

Discovery, one of the first users, is employing the attribution enhancement to help identify the effects of non-TV inventory on TV viewing and optimize results across campaigns, according to the companies.

Next story loading loading..