UNICEF USA has named Infogroup as its exclusive list management, direct mail acquisition and media-planning partner in an effort to pull in high-value donors.
The humanitarian organization is seeking “data-driven strategy and audience development services that will enable us to expand and improve our new donor acquisition program,” states Helene Vallone, vice president of donor strategy and experience at UNICEF USA.
UNICEF UA expects Infogroup’s approach will help it “identify new prospective donors and improve direct mail acquisition performance,” Vallone adds.
For its part, Infogroup hopes to “strengthen and grow UNICEF USA’s acquisition program,” states Niely Shams, senior vice president of media strategy for Infogroup.
UNICEF (United Nations Children’s Fund) operates in over 190 countries with the mission of putting children first.