National Geographic's Digital Media Group has launched a short-form production unit to create video content expressly for the broadband marketplace, the company announced this week. The group will
distribute its content on MSN Video. With this deal, National Geographic joins an increasing number of content producers now creating video for the Web. Matthew White, executive vice president for
Digital Media, sees both creative and financial promise in the burgeoning medium. -- By Gavin O'Malley
