'Sales' Is The Top KPI For Media Companies, Both Big And Small

Research, isights and analytics continue to be a vital function inside most media companies -- both big and small -- but the key performance indicators (KPI) used to evaluate the return on research investment varies considerably by the size of the organization. It also differs significantly from the value of research KPIs ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications