Customer experience firm ActiveCampaign has expanded its channel coverage to help brands personalize web pages and other touchpoints throughout the customer journey without forcing them into an all-in-one marketing solution.
Among other things, the new features will allow users to send personalized one-to-one emails and targeted newesletters, the firm says.
According to ActiveCampaign, the new capabilities include:
At least one client expresses satisfaction with the platform. “We engage with customers through a variety of channels, including our ecommerce site, blog, and e-learning workshops,” said Susan Studer King, digital content Director at Floret Flowers. “Prior to ActiveCampaign, it was impossible for our one-person marketing team to connect the dots to deliver a personal experience to every single customer."
ActiveCampaign says its CXA platform enables brands to skip the barriers posted by legacy email, marketing automation, CRM, and service and support systems.
In addition, ActiveCampaign offers over 300 integrations, including those with Shopify, Twilio, Slack and Typeform, the firm says.
The automated platform triggers Slack notifications when a customer subscribes to email, creates a support ticket, writes a review, or exhibits other behaviors.
And it triggers push notifications and SMS messages based on actions taken via Twilio.
“Marketing today goes beyond basic email marketing or marketing automation alone—it’s about influencing a strong, long-lasting relationship with every customer,” states Maria Pergolino, chief marketing officer for Active Campaign.