• by Larissa Faw , July 30, 2020

NatureSweet is appointing Smith Brothers as the tomato brand’s agency of record in North America following a formal review. The assignment runs across the entire portfolio, such as the Cherubs grape tomatoes, and includes creative, strategy, media, digital and social media. The account change happened because the client’s management team, led by new president/CEO Rodolfo Spielmann, felt that marketing communications needed to be a bigger driver of business growth and brand strength.