Paddletek, under agency partner Young & Laramore, is continuing to rebrand the pickleball gear provider with its new spot showing players that are younger, fiercer and more competitive than previously portrayed.
The “Go Again” serves as a rallying call by featuring some of the top youngest real players as they demonstrate their athleticism and talents. “If you want to be good, you practice day in and day out. You show up before anyone else,” the spot suggests.
Here is a link.
This digital spot runs on YouTube and Facebook, targeting intermediate players that want a higher investment-paddle as they improve their game.