Conde Nast’s Vogue is releasing its first themed global issue with its September/October edition. The “Hope” issue spans all 26 editions of Voguewith content set to run across print, digital and social platforms.
The issue was created in response to the COVID-19 pandemic, climate crisis and the growing support of the Black Lives Matter movement. As the public looks to the future, many are searching for new ways to make a positive impact and join global causes.
The 26 editions will reach an audience of 245 million, available August through mid-September, with the British Vogue edition the first to appear on August 7.
Aveda, Cartier, Chanel, Desigual, Ferragamo, Levi’s and L’Oreal Paris, brand partners on the “Hope” issue, also created themed content.
“We all need hope in our lives, now more than ever, and so at this tumultuous time, Vogue decided to bring all the global editions together around this optimistic, humane, forward-looking theme,” Anna Wintour, U.S. artistic director, editor-in-chief of Vogue U.S. and global content advisor, Condé Nast, stated.
“Hope may be hard to find at a moment of crisis, but it also feels more essential than ever. It's part of our shared humanity, a source of delight and inspiration, and keeps us focused on a brighter future,” she added.
The issue, which will be published in 19 languages, features a special global editorial portfolio featuring imagery curated by Vogue editors-in-chief, including a contribution from Vogue Singapore set to launch this fall. Vogue Singapore will be the brand’s 27th edition. The portfolio includes photography, artwork and reportage exploring what the theme means to each contributor.
Young and emerging creative talent is also celebrated through real-life stories and contributions from designers, activists and writers.
“As the world is facing a pivotal moment in time, we decided to create one global Vogue issue to harness the title’s collective voice and unite our millions of readers worldwide, through authentic visual storytelling,” stated Jamie Jouning, Chief Client Officer, Condé Nast.