• by Ray Schultz , August 10, 2020

The Alzheimer’s Association, a nonprofit group dedicated to fighting Alzheimer’s and other types of dementia, has named CDR as its digital fundraising agency. 

CDR will oversee the association’s email marketing, digital advertising, web development and mobile giving platform.

The goal is to create campaigns that support the group’s mission, states Steve Harrison, president of CDR Fundraising Group. 

This includes attracting new donors, elevating donor retention and broadening the multichannel donor base, CDR says.