LG Electronics Retains WPP For Global PR, Corp. Comm. Duties

Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will continue to serve as agency partners for LG-One. 

WPP formed LG-One in 2009 to service the account in areas including global corporate communications, consumer electronics, home appliances, mobile communications and B2B.



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