• by Karlene Lukovitz  @KLmarketdaily, August 26, 2020

Political and advocacy advertisers can now use the Xandr Invest platform to make programmatic ad buys through private marketplaces and set up messaging across WarnerMedia’s digital properties. 

WarnerMedia and Xandr, its advanced advertising unit, created a custom, multi-step creative approval process — including a manual creative review by the media company — to ensure political digital advertising's compliance with Standards & Practices guidelines. 

“Xandr has seen increased demand for flexible access to political inventory this election year across all screens — in premium, brand-safe environments,” stated Mike Welch, the newly named head of Xandr.

“We’ve made a commitment to political buyers to expedite creative approvals to streamline campaigns, while meeting our rigorous compliance standards during this busy election season," Welch added. "By enabling a secondary creative review within our platform, we are able to turn on political advertising programmatically in a safe and compliant manner across the WarnerMedia portfolio.”