• by Larissa Faw , August 31, 2020

Caroline Krediet, an original member of FIG’s partner team is leaving the agency to start her own independent consultancy. 

Krediet will remain involved in FIG’s operations through the end of the year to a limited degree, while simultaneously kicking off her consulting work with Macy’s as her founding client.

Helping build FIG from the ground up “is one of the biggest accomplishments of my career,” she states. “Over my years at FIG I have been lucky to work with amazing national, global and start-up brands, helping them grow in constantly changing contexts. All that experience and insight will be hugely valuable as I start this exciting new venture.”

Krediet has spent the past seven years at the agency whose clients include Benjamin Moore and Ketel One Vodka. Krediet, who most recently served as Partner/Chief Strategy Officer, was also a key participant in the 2018 rebranding of Figliulo&Partners to the more easily pronounced FIG.

Earlier in her career, the industry veteran spent time at Havas, WPP, Taxi and Berlin Cameron.

Founder Mark Figliulo and CEO Judith Carr-Rodriguez have kicked off a search to fill Krediet’s role. In the interim, they will assume more involvement in day-to-day client operations.