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Wayfair Expands 'Way Day'

Way Day 2020 — Wayfair’s annual sales extravaganza and its answer to Amazon’s famous Prime Day — will be a two-day affair this year, kicking off on Sept. 23 at 12 a.m. ET. The event will include free shipping and up to 80% off best-selling products across all major categories, with more than 200,000 items included, according to Wayfair, an online home furnishings retailer.  “Now more than ever, comfort at home is top of mind for our customers,” Steve Oblak, chief merchandising officer, Wayfair, tells Chain Store Age.

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