Oxigen has just launched a new spot in its "Recover + Rise" campaign, the first starring NBA great Steph Curry who owns a significant piece of the start-up water brand.
In the spot, from agency Erich & Kallman, Curry, speaking from an empty basketball arena where he’s taking some warm-up shots, salutes essential pandemic workers and talks more generally about the need to recover in all walks of life.
“Recovery is not just for athletes, it’s for all of us,” Curry says. “And it shouldn’t take a famous athlete to convince you that recovery matters. But it might help make the case.”
At the end of the spot, he adds, “Oxigen. Recover and Rise.”
The five-year old water brand was renamed Oxigen from Formula Four in mid-2019. Curry became a major investor this year.