Hearst Magazines announced a multimillion-dollar investment to “enhance the quality” of its print products.
The magazines will have larger formats, higher-quality paper and improved editorial ratios.
“Magazines are a tactile experience, and quality production is important to our readers, our creators and the marketplace,” stated Hearst Magazines Chief Content Officer Kate Lewis.
The initiative is called Premium Print.
Good Housekeeping and House Beautiful already introduced better paper quality earlier this year, according to the company.
Hearst is adding 10% more editorial pages in Good Housekeeping.
Additional edit pages and larger trim size will be added to the print editions of Harper’s Bazaar, Elle and Road & Track in 2021.
The company will also launch a new quarterly publication from Delish next year.
More product improvements will be introduced across the portfolio in 2021, “as the economy is expected to strengthen,” according to a release.
A Hearst spokesperson did not immediately provide additional information on whether the changes will affect publishing schedules.
Hearst Magazines launched a membership and an online metered paywall program to Cosmopolitanin July.
Similar models exist for the Bicycling, Good Housekeeping, Men’s Health, Popular Mechanics, Road & Track, Runner’s World and Women’s Health brands.
“We are experimenting and making great strides by activating our digital channels to sell products, including print and digital subscriptions,” stated Hearst Magazines acting president Debi Chirichella.
“Our strategy to invest in digital growth while maintaining the strength, differentiation and high quality of our print products, along with this new investment, paves the path to our future," she added.