In a year when retailers and clothing companies are suffering mightily, American Eagle Outfitters is holding fast. Its Aerie brand posted "a 32% rise in revenue and is on track to open 70 new
stores this year," according to
Fast Company. "How did AEO become one of the last successful mall brands in America? The answer seems to be the company’s single-minded commitment to its
target customer: Gen Z, the oldest of whom are now in their midtwenties."
Read the whole story at Fast Company »