In a year when retailers and clothing companies are suffering mightily, American Eagle Outfitters is holding fast. Its Aerie brand posted "a 32% rise in revenue and is on track to open 70 new
stores this year," according to Fast Company
. "How did AEO become one of the last successful mall brands in America? The answer seems to be the company’s single-minded commitment to its
target customer: Gen Z, the oldest of whom are now in their midtwenties."
Read the whole story at Fast Company »