Around the Net

American Eagle Targets Gen Z, Survives In Fraught Market

In a year when retailers and clothing companies are suffering mightily, American Eagle Outfitters is holding fast. Its  Aerie brand posted "a 32% rise in revenue and is on track to open 70 new stores this year," according to Fast Company. "How did AEO become one of the last successful mall brands in America? The answer seems to be the company’s single-minded commitment to its target customer: Gen Z, the oldest of whom are now in their midtwenties."

Read the whole story at Fast Company »

Next story loading loading..