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What To Do About The Drop In B2B Email Response

  • The Drum, Wednesday, September 30, 2020 10:55 AM

Email response fell to a record low in April, according to HubSpot. What did companies do incorrectly? They have increased the number of emails by 50%, playing a zero-sum game. Carbon Design’s Scott Gillum explains why that was wrong — and how B2B brands can recover. 

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