White chinese take-out boxes will be a thing of the past if Mangia Media has a say in the matter. The company, known for advertising on pizza boxes, has launched its first-ever campaign on Chinese
take-out boxes, with Verizon as the premiere client. Verizon is touting its Fiber Optic Internet Service (FIOS) via hundreds of thousands of multicolored take-out boxes, distributed to independent
Chinese restaurants in dozens of u.s. markets. Dubbed "Moo Shu Media," the campaign hopes to capture the attention of 18- to 34-year-olds, the core consumer of Chinese food.