• by Joe Mandese  @mp_joemandese, October 19, 2020

Kantar, the global marketing and media research firm owned by Bain Capital and WPP, has named Alexis Nasard as CEO, filling the top leadership role that has been vacant since Eric Salama stepped down from the position in February.

Nasard, who joins CEO of shoe marketer Bata, previously held top marketing roles at Heineken and Procter & Gamble.