Called TheSpruce Organization Collection, the line was developed by TheSpruce's editorial team and housewares design company iDesign, in partnership with Lowe’s.
“As we head into the holidays, this year especially, we’re all looking for ways to stay organized at home,” stated Mélanie Berliet, general manager of TheSpruce. "Our expert editors have identified more than a 100 different ways to use The Spruce Organization Collection to help our millions of readers organize their entire lives, from the refrigerator to the playroom.”
TheSpruce is one of the largest home and lifestyle websites, with over 44 million monthly visitors.
The organization bins in the new collection are made of BPA-free clear plastic. They come in a variety of shapes and sizes, ranging from about $6 to $20. The transparent bins are stackable and made for compact spaces.
The line includes drawer organizers, multi-size bins, small produce bins with removable dividers, a berry container with a built-in strainer and other items.
The product line will be available at Lowes.com and all Lowe’s locations in the U.S., with Spruce's branding and logo.
TheSpruce Organization Collection is the third product line from the brand, but the first available in brick-and-mortar stores.
In 2019, TheSpruce launched a line of home paints with paint company KILZ. In June, it released a waterless pet wash and a pet stain and odor remover.
To coincide with the latest collection’s launch, TheSpruce deemed this week "Organization Week," with editorial content providing readers with ideas on how they can use the products to prepare for the holiday season. TheSpruce is sharing DIY tips on social media.
Dotdash CEO Neil Vogel told Axios the company is looking to launch products for floor coverings and rugs, laundry, soft goods and beauty in the future.