TikTok is partnering with Horizon Media to offer unique
opportunities for its clients on this emerging platform. It’s said to be a "first of its kind" partnership the platform has inked with a U.S. agency.
Under the deal, TikTok will share
information around upcoming product updates and launches, allowing Horizon Media to provide real-time feedback before they go to market. In addition, TikTok will share alpha and beta testing
opportunities for potential client participation.
Horizon and TikTok are uniting to provide “white glove services” such as proactive support for onboarding new clients onto the
platform, campaign strategy and execution support for those who are active users as well as strategic counsel on new business opportunities.
The two sides plan to share data and analytics.
There will be regular training sessions around campaign planning and execution, creator activation; and measurement and reporting.
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Horizon’s content operation, Blue Hour Studios, will
lead the creative strategy around clients' activations for this relationship.
The arrangement comes as TikTok looks to expand its agency relationships in the U.S. “Horizon Media sees a
lot of value for our clients created through this partnership with TikTok,” says Alex Stone, senior, agency partnerships, Horizon Media.
“Our TikTok agency partnership extends
beyond commercial rates with an emphasis on education, collaboration and bringing our clients' most creative executions to life.”