• by Steve McClellan  @mp_mcclellan, December 15, 2020

Small Army, the Boston-based ad agency owned by PR firm Finn Partners has appointed industry veteran Chris Edwards as senior partner and executive creative director.

A Massachusetts native, Edwards started his ad career as a copywriter at Arnold Worldwide. Over nearly 20 years, he rose through the agency to become executive vice president and group creative director, overseeing national accounts.

At Arnold, Edwards led the creation of the Filet-O-Fish campaign for McDonald’s which included the “Gimme back that Filet-O-Fish” jingle and related toy that reportedly increased the sandwich’s sales by 22%. He also developed an award-winning broadcast series for the anti-tobacco grass roots initiative Truth.

He has spent the last eight years as a freelance creative director and consultant. Edwards is also a public speaker, LBGTQ advocate and author of the memoir, “Balls: It Takes Some to Get Some."

“Chris brings a wealth of experience and creative talent to Small Army, plus a contagious energy that inspires everyone to be their best selves,” said Jeff Freedman, founder and CEO of Small Army. The agency, formed in 2002, was acquired by Finn in 2019.

Small Army’s clients include Boston Medical Center, Dassault Systemes, Country Bank, Netscout, WGBH and Wentworth Institute of Technology.