Some 68% of media company respondents in
a small recent surveyby the Alliance for Audited Media said their products experienced digital subscription growth this year.
Nineteen percent saw an increase in
print subscriptions, while 56% experienced a decrease.
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There were roughly 60 publishers that responded to the survey.
Also, 28% say they experienced more creativity
in developing offerings for advertising clients in 2020.
However, 79% of respondents said they lost ad clients in 2020.
Respondents seemed to enjoy working remotely
this year — 79% say they had a favorable experience in 2020, and 60% say they enjoyed more flexibility in their workday.
However, more than 50% of respondents say they had an increase
in work responsibilities.