• by OMMA Editors , January 10, 2021

MediaHub and Fox Sports set out to drive NASCAR ratings and reach younger fans. Gamer-influencers joined NASCAR drivers for a Twitch "Fortnite" stream that became the 6th-most-watched, with 1.1M minutes watched and 14M impressions, and gamers live-streamed their Daytona 500 experience with iRacing simulators and virtual ride-alongs so fans could experience the thrills, earning 3M more viewers at the race's start vs. 2019, with 18-34 “light motorsports” viewing nearly doubling YOY, according to Nielsen nPower.