To help galvanize the Black community and make a difference in voter turnout leading up to the 2020 election, Open Influence partners with trusted Black content creators across swing states, aligning with key voting dates in each state. September through November, Black influencers throughout a variety of verticals (fitness, fashion, activists) shared personal stories through Instagram stories and in feed posts to emphasize the importance of voting and volunteering at the polls and ultimately inspire the Black community to action.