The NBA restarted its season without fans in attendance due to COVID-19. Nevertheless, NBA Sponsor Michelob Ultra gave basketball fans the ultimate courtside experience. The Courtside campaign included a digital sweepstakes for over 300 fans to appear live inside the arena via giant 10-foot video screens surrounding the court. The fans had the opportunity to digitally interact with each other throughout the game, as well as zooming in and out to individual people to capture their reactions during the game.