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YouTube Tests Way For Consumers To Shop From Videos

  • YouTube, Monday, January 18, 2021 2:30 PM
YouTube last week began testing a new way for people to find and purchase products in videos that brands have uploaded to the platform. To view a list of the featured products, shoppers need only click on the shopping bag icon at the bottom left corner of the video. Viewers then have an option to explore each product’s page to see more information, related videos, and purchase options for the product. Other tests that ran last year include a new way for to watch Shorts, a new short form video experience that lets creators create short videos from the YouTube mobile app. YouTube, at the time, said it would add a Shorts icon was added at the top or bottom row of the mobile app that makes it easier to tap and watch Shorts on YouTube. Those in the experiment will either see a Shorts icon in place of the Explore tab or will see a Shorts icon in place of the Cast icon in the top row. This experiment ran in India using the YouTube app on Android and iOS while we gather feedback. The page has a complete list of changes the site has tested.



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