Saturday Morning Seeks To Expand Beyond Advertising

Saturday Morning, a collective seeking to use advertising and creativity to shift negative perceptions in the African American community, is adding outside voices to the group’s board of directors for the first time as the group eyes growth beyond advertising.

“We have ambitions to bring new ideas and solutions to impact culture, and having guidance from leaders that extend into other creative business sectors will help us put these ideas into action,” said Keith Cartwright, co-founder of Saturday Morning and founder of creative agency Cartwright.

The five new members joining Cartwright and his three co-founders — Geoff Edwards, Jayanta Jenkins and Kwame Taylor-Hayford — are hip-hop mogul David Banner, filmmaker/director/producer Marta Cunningham, real estate and education executive Gary Grant, creative leader Amber Guild, and entertainment executive and activist Talitha Watkins.

Each will utilize their respective networks and power to extend the impact of the organization. Founded in 2016, the advocacy group has specialized in developing purpose-based advertising. This includes Emmy-nominated film The Look, for P&G, to raise awareness around unconscious bias.

It also created “Peace Briefs,” underwear designed to save lives with waistbands carrying such messages as “I am not armed, “I am a Father,” and “Please Don’t Shoot.”

“We have been fortunate to work with leading companies and brands who understand they have a role and power to be a voice for real change,” says Taylor-Hanford. “As we look ahead to what we as creative individuals can do, we see an opportunity for Saturday Morning itself to bring real change to the opportunities and experiences of the Black community through initiatives in education, entertainment and more.”

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