Email platform SparkPost has raised $180 million in new investment from LLR Partners, NewSpring Capital and PNC Bank.
SparkPost, which says it sends over 5 trillion emails a year for clients, plans to invest in growth and product development as COVID-19 accelerates the use of email.
“We achieved the Rule of 40 in the third quarter of 2020 and we continue to perform at this level into the new year,” states SparkPost CEO Rich Harris.
The company’s client base includes such brands as Zillow, The New York Times, Booking.com, Adobe, Rakuten, and Zynga.
In 2019, SparkPost acquired eDataSource, bolstering its data analytics capabilities.
In addition, the firm has expanded its workforce by over 35% within the last three years.
Among those who joined the team in that time have bee Harris, Chief Commercial Officer Hal Muchnick, Chief Technology Officer Charlie Reverte and Vice President/Head of Marketing Natalia Dykyj.
The firm has also embraced AMP (accelerated mobile pages) for Email, making its announcement at the same time as Google in 2019.