For instance, a story headlined "Ski resorts altering slopes for baby boomers"--about the growing number of resorts literally flattening their slopes to accommodate the increasingly temperate tastes of aging boomers--is a sign that whole industries are already shifting to please boomers. Because the only demographic I ever hear marketers discuss is 18-to-34-year-old males, I wonder if they're ready to oblige a massive and wealthy demographic that cares more about Anna Quindlen than Anna Kournikova.
Another story, "A real Net gain for apartment complex," detailed the efforts of Verizon and a nonprofit named One Economy to provide affordable high-speed Internet access to more than 6,000 low-income Bronx residents. Clearly, an example of broader efforts to make broadband as common as the dial tone.
Separately, the whirling mating dance between Madison Avenue and Apple's video iPod reached a new level of intensity last week, when Burger King released plans to sponsor a series of short comedy videos and then offer them as a free download. Working with broadband video download site Heavy.com, Burger King's deal came less than a week after some Adobe Systems' Photoshop users apparently launched the first iPod infomercial. The Burger King sponsorship entails a branded page for video files specially encoded for video iPods.