It's a good thing when CBS scraps its subscription model for online coverage of next year's NCAA basketball tournament because Larry Kramer knows the network will make more money on advertising.
At this stage in the game I could easily devote this entire space to the growth and distribution of online video ads, but, I know, to neglect rich media's principal technology and players would be a sin. So, back to the basics we go.
Be they publishers, advertisers or consumers, everyone's mad for video. Higher Internet speeds are giving netizens the concentration of prime-time TV with the freedom of VCRs, leaving publishers and advertisers with the choice to either publish (anything consumers could possibly want online) or perish.
Response to last week's column--much appreciated, by the way--in which I expressed alarm that TiVo's decision to sync with iPods might curb rich media growth, was pretty consistent in its rejection of my gloomy prognosis.
It was such a thrill to observe the delicately budding relationship between online marketers and the video iPod. And then, in its haste to maintain some leverage in the DVR market, TiVo this week announced plans to synchronize its system with the iPod, abruptly spoiling what could have opened a whole new world for rich/streaming media.
It was such a thrill to observe the delicately budding relationship between online marketers and the video iPod. And then, in its haste to maintain some leverage in the DVR market, TiVo this week announced plans to synchronize its system with the iPod (and Sony's PlayStation Portable mobile device), abruptly spoiling what could have opened a whole new world for rich/streaming media.
Each one of us is tormented by life's big mysteries: the chicken or the egg; the intransigence of the soul; Trump's successful comeback. I have enough trouble with the basics, like the difficult matter of increasing response rates with rich media.
A friendly suggestion for the well-traveled industry types who've already marked ad:tech as just another overscheduled snoozefest: Read the New York Daily News. Out of character, I picked one up on Monday morning in place of the Journal and was struck by the insights it provided into a marketing industry that I track as a farmer does rainfall.
Sometimes the speed at which this industry advances is darn impressive. (Sometimes, as in the case of Hollywood's technophobia--not so much.) But, persevering with the positive for a the moment, the sight of pioneering publishers uploading their content to the video podcasting section of the iTunes music store just a week after Steve Jobs unveiled the streaming gadget is impressive indeed.
I've long thought of autumn as my pet season in the city for many reasons: the town never looks cleaner, thanks to a coating of cooked leaves and gusting winds; the soundtrack from Woody Allen's filmography echoes through the streets ("When You're Smiling" a la "Mighty Aphrodite," for instance); and grown men and women, many of whom spent the summer dressing like six-year-olds, have upgraded to age-appropriate fashions. But, more than any other, it's the time of year's bracing temperature--mixing a sense of ease and urgency--that really gets to me, and it's with this mix in mind that I'll run ...