by Gavin O'Malley on Oct 31, 5:27 PM
Sometimes the speed at which this industry advances is darn impressive. (Sometimes, as in the case of Hollywood's technophobia--not so much.) But, persevering with the positive for a the moment, the sight of pioneering publishers uploading their content to the video podcasting section of the iTunes music store just a week after Steve Jobs unveiled the streaming gadget is impressive indeed.
by Gavin O'Malley on Oct 24, 3:45 PM
I've long thought of autumn as my pet season in the city for many reasons: the town never looks cleaner, thanks to a coating of cooked leaves and gusting winds; the soundtrack from Woody Allen's filmography echoes through the streets ("When You're Smiling" a la "Mighty Aphrodite," for instance); and grown men and women, many of whom spent the summer dressing like six-year-olds, have upgraded to age-appropriate fashions. But, more than any other, it's the time of year's bracing temperature--mixing a sense of ease and urgency--that really gets to me, and it's with this mix in mind that I'll run …
by Gavin O'Malley on Oct 17, 3:00 PM
I recently had what I'm sure will prove to be a prophetic dream, one inspired by Steve Jobs--the Willy Wonka of 21st century technology--and his latest invention: the video iPod. Passing through a city too much like Tokyo to be New York, I descend stained steps into a subway filled with commuters, each attached to a video iPod. But not the original video iPod that Jobs debuted last week; these are customized models that come in a variety of shapes to meet the needs of their owners. The real tailoring is found within the devices' shells, however; each one contains …
by Gavin O'Malley on Oct 10, 3:15 PM
Picture midtown Manhattan at midday. You're walking along with important things to do, until, abruptly, a hand yanks you off your route and into some shop for a sales pitch. No sane merchant would think of it, right? Not in the real world, maybe. But in the world of online commerce, it's standard practice.
by Gavin O'Malley on Oct 3, 3:15 PM
The online ad industry has grown up a bit -- an observation I heard repeated throughout OMMA East and its press coverage. Panels of a few years back with names like "Search: What The Heck Is It?!" have been replaced with titles such as "Integrated Search Planning: How Organic, Sponsored and Paid Can Optimize All Media Spends," and so forth.
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