AS WE RETURN OUR ATTENTION to the leaders in streaming media advertising, we'll take a look at a site that doesn't actually offer streaming video.

IN LAST WEEK'S COLUMN, WE started to examine the deal that will see Viewpoint buy Unicast for $7.4 million.

I WAS SURPRISED TO LEARN last week that Viewpoint had agreed to acquire Unicast, the maker of superstitials and video commercials. The $7.4 million deal, announced last Wednesday, marries two enigmatic companies.