• Streaming Leaders: ESPN Motion
    AS WE RETURN OUR ATTENTION to the leaders in streaming media advertising, we'll take a look at a site that doesn't actually offer streaming video.
  • A Strange Marriage (Part II)
    IN LAST WEEK'S COLUMN, WE started to examine the deal that will see Viewpoint buy Unicast for $7.4 million.
  • A Strange Marriage (Part I)
    I WAS SURPRISED TO LEARN last week that Viewpoint had agreed to acquire Unicast, the maker of superstitials and video commercials. The $7.4 million deal, announced last Wednesday, marries two enigmatic companies.