It's a good thing when CBS scraps its subscription model for online coverage of next year's NCAA basketball tournament because Larry Kramer knows the network will make more money on advertising.

At this stage in the game I could easily devote this entire space to the growth and distribution of online video ads, but, I know, to neglect rich media's principal technology and players would be a sin. So, back to the basics we go.

Be they publishers, advertisers or consumers, everyone's mad for video. Higher Internet speeds are giving netizens the concentration of prime-time TV with the freedom of VCRs, leaving publishers and advertisers with the choice to either publish (anything consumers could possibly want online) or perish.