• Back to Basics
    Recently an online research company announced that 2005 would be the year of rich media. I love rich media, and I've spent a lot of time trying to make it better, more effective, and easier for sites and agencies to use. But that research report couldn't be more wrong. There will never be a 'year of rich media.'
  • Two Paths
    Recently I caught up with two adserving titans, each of which is aggressively pushing into the rich media market: DoubleClick and Atlas.
  • Will 2005 Be the Year of Rich Media?
    One of the great joys, and at the same time great frustrations, of working in the online industry is that change is constant.