Even before this ad-packed week arrived, September was shaping up as a big month for rich and streaming media. For example, the vaunted Mercedes-Benz USA has called upon its trusted agency Critical Mass to launch an elaborate spot to promote its new R-Class luxury vehicle.

The media and Madison Avenue habitually perform various wrongs, but among the worst is the top-heavy coverage of popular subjects: the way new ideas and breaking news stories are quickly exhausted of meaning, overcooked by our collective magnifying glass.

If I remember correctly, story and narrative are not one and the same. The story is the organization and trajectory of events within a narrative. Or maybe it's the other way around. Either way, I'll keep it simple, and let the latest industry events tell the story.