• Love Them Intro Ads
    Maybe it's the heat, or maybe Cupid chose New York to nest this summer, but I've fallen hard and fast, and, as is common with matters of the heart, I stumbled upon love in the least likely of places. It's a moment when time stands still and I come face-to-face with -- yes, that's right world! - "intro" ads! And I'm not the only one. Many have confided to me their affection for these consistently clean and tasteful types, which seductively take over a screen before a site appears. At the very least, my sources agree, intros just don't ...
  • The Sport of Serving 'Rich' Media
    I had the novel opportunity to attend, of all things, the Bridgehampton Polo Club this weekend, which gave me a chance to reflect on equestrian sport, class conventions, and, of course, rich media. Turns out the three seemingly unrelated topics have a good deal in common, each game, if you will, with a clear set of rules, goals to be achieved, and faux pas to be avoided. Esthetics factor significantly in each case, but while polo is itself naturally a thing of beauty - riders on majestic, toned, golden brown beasts charging back and forth on a plush green ...
  • Video Gaming Goes Mobile
    Mobile gaming is about to explode, fueled by the collision of two powerful trends: cell phones and video games. Handset makers, wireless carriers, and game developers obviously stand to benefit, but marketers looking to remain culturally relevant must also find ways to play. The ubiquity of cell phones is hardly new news. By 2009 there will be more than 2.3 billion wireless subscribers worldwide according to In-Stat , up from just over 1.5 billion in 2004. By the end of 2004 there were182 million subscribers in the United States according to CTIA. And, we all have a ...