Fiverr is acquiring Working Not Working as the freelance platform expands its service offerings to paid job opportunities for its members. Financial terms of the deal were not disclosed.
Founded in 2011 by Justin Gignac and Adam Tompkins, Working Not Working connects tens of thousands of full-time creatives and freelancers with top brands and agencies, such as Droga5, Wieden+Kennedy and Spotify, through a subscription model. Under the deal, the company will remain a standalone organization and retain its team, with Gignac and Tompkins remaining at the helm.
This acquisition expands Fiverr’s penetration into high quality creatives and freelancers and gives them the opportunity to tap into its technology and know-how to help them bring global demand to their community, explains Micha Kaufman, CEO, Fiverr. “This is just the beginning.”
He adds, “We share a similar belief that talent is borderless and technology can be used to provide global opportunities. We are excited to have Working Not Working
join us to help our efforts in building new products that appeal to the advertising and marketing communities.”
This merger signals an upmarket move for Fiverr in addition to the company’s continued expansion of its solution offerings, all designed to evolve the company to meet the needs of today’s big brands and agencies.
“We believe that the jobs of the future will be creative jobs,” said Gignac. With Fiverr’s technology and insight into building a global platform, he believes Working Not Working and “our community can be at the center of that future. No matter how the creative industry shifts, talent will always be the constant.”